Video marketing trends to watch in 2023
As we find ourselves in the middle of this dynamic year, it's the perfect time to explore the video content that is changing the way brands engage with their audiences.
As we find ourselves in the middle of this dynamic year, it's the perfect time to explore the video content that is changing the way brands engage with their audiences. And here's the good news: there’s still time to improve your marketing strategy and include video marketing in your marketing strategy. Step into the digital world, where videos take the lead in marketing strategies for 96% of video marketers (Wyzowl, 2023). Let’s dive in!
1. Short videos: snappy and engaging
Have you seen those quick videos on social media? They are super short, usually less than a minute. People love them because they are easy to watch and share. In fact, 82% of people online prefer short videos (Wyzowl, 2023), so they are here to stay!
2. Shoppable video: shop while you watch
Imagine watching a video and buying what you see right there. That's what shoppable videos do – they make shopping a breeze. Turns out, 72% of people prefer to learn about products through video (Wyzowl, 2023), making them a smart strategy for businesses.
3. Educational videos: learn and grow
The e-learning industry is expected to rise by 10.3% per year from $250.8 billion in 2020 to $457.8 billion in 2026 (Report Linker, 2022). Educational videos are an efficient way of sharing knowledge and experience. 93% of marketers said that educational videos helped them to improve customers' awareness of their company products and services, bringing more sales as a result.
4. Live streaming
Live streaming is a growing trend that attracts viewers by offering real-time engagement. Live streams are used by brands to engage with their fans, and show products.
5. User-generated content
The power of user-generated content lies in its authenticity. Brands are benefiting from this trend by allowing their customers to tell their stories and become part of their marketing. This method promotes not only trust but also a sense of community and connection.
6. AV/VR videos
Augmented reality (AR) and virtual reality (VR) are opening up new areas of video interaction. Companies are using this technology to take viewers into virtual reality experiences, opening the doors for new storytelling. 76% of video marketers believe that AR/VR video will become as important as traditional video in the future.
As we enter the second half of 2023, the world of video marketing is filled with opportunity. It's a perfect chance to improve your marketing plan and use the continually changing impact of video to build long-lasting connections with your audience.